G'day, I'm

Alex Lee

I’m currently working as a Brand & Design Executive at FedEx Express Australia. I’m a brand/marketing professional with 15+ years of experiences in the Marketing industry.

Before joining FedEx, I have worked in various marketing positions, including marketing project manager, Art director, and Graphic designer in both agency and in-house environments.

My professional life journey

FedEx Express Australia

Brand & Design Executive

November 2015 ~ Present

Reporting to General Manager, Marketing, as the FedEx-TNT brand custodian for FedEx-TNT Australian Business Unit (ABU), I ensure the brand remains true to the global brand guidelines that all external and internal representations of the FedEx-TNT brand reflect global/corporate requirements. Together with the broader marketing team, I support developing marketing strategies and consulting or leading the execution of key brand projects.

The Creative Shop

Digital Project Manager

June 2012 ~ October 2015

Reporting to director, implementation, as a digital project manager my role is to produce and manage various digital marketing campaigns for international brands including P&G, City of Melbourne, Nike, Disney, Mercedez-Benz, AFC Asian Cup 2015 and Destination NSW to name a few. Acting as a ‘go-to’ person, I ensure all the projects to be delivered with the best possible outcomes within the due date.
The Creative Shop is an interactive marketing agency, specialising in interactive digital content, bespoke digital brand activations & semi-permanent technologies for customised, short-term hire.

Jets Swimwear

Multimedia / Digital Manager

September 2004 ~ October 2010

Reporting to Creative Director, I played key roles to produce various promotional items in both digital and print media including posters, POS banners, lightboxes, promotional videos, websites, edm, interactive presentations and many more. I was also deeply involved in company’s R&D in multimedia technologies as well as creating new workflow in internal multimedia and digital printing process.
Jets Swimwear is premium swimwear brand. Jets upholds a standard of quality through its heritage of craftsmanship and unique design style. Selling to prestige fashion boutiques and department stores all over the world.

Starforce Pty Ltd

Design Consultant

September 2004 ~ September 2005

As a design consultant, I provided the design solutions to the clients in the area of corporate identity design, brochure design and etc.
Starforce is a small business consulting company who provides the solutions for the small business in the area of PR management, Graphic Design, Marketing, IT supports, web design solutions.